The Lincoln Road District Master Plan aims to accomplish two primary goals. The first is to enhance the aesthetic and social experience of Lincoln Road by addressing its physical and operational challenges through new design while showcasing its unique history. The second is to leverage the ongoing success of the Road and its neighbors to envision an integrated district, animated by arts and culture, which can effectively attract visitors and locals, and further elevate Miami Beach’s status as a global destination.

At the large scale, the Master Plan proposes physical and operational improvements to the Lincoln Road District encompassing the streets adjacent to Lincoln Road including Lincoln Lanes North and South as well as Drexel, Pennsylvania, Euclid, Meridian, Jefferson, Michigan and Lenox Avenues. On a more detailed scale, the Master Plan concentrates on outlining recommendations for the pedestrian portion of the Road extending from Washington to Alton Road.